KFC's biggest challenge: People can't get enough of its fried chicken sandwich

KFC challenge Danielle Wiener-Bronner  |   1 MIN READ April 28, 2021

New York (CNN Business)America can't get enough chicken sandwiches. That's great news for KFC, which launched a new one earlier this year.

KFC's parent company Yum Brands said Wednesday that the sandwich -- which is made with an extra crispy chicken filet on a buttered brioche bun with pickles and spicy or classic mayonnaise -- has been a success so far.
"Our sandwich is performing at more than twice the volumes of our prior US sandwich launches," Yum (YUM) CEO David Gibbs said during an analyst call discussing earnings. "Customers are loving the product and coming back more frequently for it."
Sales at US KFC restaurants open more than a year grew 11% in the first quarter compared to the same period two years ago, thanks in part to the new item, he said.

know more:


Latest Insights From Athena
Our Popular Courses

MBA in General Management- FastTrack

Guglielmo Marconi University, Italy

Learn More


Get in Touch

Fill your details in the form below and we will be in touch to discuss your learning needs

Do you want to hear about the latest insights, Newsletters and professional networking events that are relevant to you?